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Public relations as activism : postmodern approaches to theory & practice

Author: Derina Rhoda Holtzhausen
Publisher: New York : Routledge, 2012.
Series: Routledge communication series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Holtzhausen, Derina Rhoda.
Public relations as activism.
New York : Routledge, 2012
(DLC) 2010042514
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Derina Rhoda Holtzhausen
ISBN: 9781136740756 1136740759 9781283127035 1283127032
OCLC Number: 787851377
Description: 1 online resource (xvi, 268 pages)
Contents: Postmodernity, postmodernism, and public relations --
Postmodern ethics as a foundation for public relations activism --
A postmodern view of public relations history --
Power and the public relations function --
Public relations and the postmodern turn in organization theory --
Public relations knowledge and research in postmodernity --
Activism as the postmodern agency of public relations. 1. Postmodernity, Postmodernism, and Public Relations --
2. Postmodern Ethics as a Foundation for Public Relations Activism --
3. A Postmodern View of Public Relations History --
4. Power and the Public Relations Function --
5. Public Relations and the Postmodern Turn in Organization Theory --
6. Public Relations Knowledge and Research in Postmodernity --
7. Activism as the Postmodern Agency of Public Relations --
Notes.
Series Title: Routledge communication series.
Responsibility: Derina R. Holtzhausen.

Abstract:

Applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.  Read more...

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"[Holtzhausen's] new book, Public Relations As Activism: Postmodern Approaches to Theory & Practice, serves to both encapsulate current thinking and moves the conversation forward, in particular by Read more...

 
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