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Public relations as activism : postmodern approaches to theory & practice

Author: Derina Rhoda Holtzhausen
Publisher: New York ; London : Routledge, 2012.
Series: Communication series
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

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Document Type: Book
All Authors / Contributors: Derina Rhoda Holtzhausen
ISBN: 9780415883146 9780415883153 9780203846063 9780805855234 0805855238 9780203819098 0203819098 0415883148 0415883156 0203846060
OCLC Number: 787875663
Description: xvi, 268 p. ; 24 cm.
Contents: Postmodernity, postmodernism, and public relations --
Postmodern ethics as a foundation for public relations activism --
A postmodern view of public relations history --
Power and the public relations function --
Public relations and the postmodern turn in organization theory --
Public relations knowledge and research in postmodernity --
Activism as the postmodern agency of public relations.
Series Title: Communication series
Responsibility: Derina R. Holtzhausen.

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"[Holtzhausen's] new book, Public Relations As Activism: Postmodern Approaches to Theory & Practice, serves to both encapsulate current thinking and moves the conversation forward, in particular by Read more...

 
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