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Public relations capitalism : promotional culture, publics and commercial democracy

Author: Anne M Cronin
Publisher: Cham, Switzerland : Palgrave Macmillan, [2018]
Series: Palgrave pivot.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)1012271125
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anne M Cronin
ISBN: 9783319726373 3319726374
OCLC Number: 1020789413
Description: 1 online resource.
Contents: Introduction --
Public relations, publics, publicity: neoliberal capitalism's media and mediation --
Commercial democracy and a new social contract: brands and corporate reputation as 'commercial promises' --
Charity PR and the production of social values --
Conclusion: promotional culture, PR as commercial speech, and the politics of lying.
Series Title: Palgrave pivot.
Responsibility: Anne M. Cronin.

Abstract:

This book argues that we are witnessing the emergence of `commercial democracy' in which public relations, promotional culture and the media play a new, central role.  Read more...

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