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Public relations : concepts, practice and critique

Author: Jacquie L'Etang
Publisher: London : SAGE Publications Ltd, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an  Read more...

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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Jacquie L'Etang
ISBN: 9781446234877 1446234878 9780857020338 0857020331
OCLC Number: 918558866
Description: 1 online resource (304 pages)
Contents: Introduction; Critical Thinking and Interdisciplinary Perspectives; Public Relations; Defining the Discipline and the Practice; Reputation, Image and Impression Management; Risk, Issues and Ethics; Public Affairs and the Public Sphere; Media Perspectives; Critique, Effects and Evaluation; Health Communication and Social Marketing; Public Relations and Management; Organizational Communication; Understanding and Researching Organizations; Public Relations in 'Promotional Culture' and 'in Everyday Life'; Public Relations in a Globalized World; Key Thinkers and Thought in Public Relations.
Responsibility: Jacquie L'Etang.

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At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the Read more...

 
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