Public relations : critical debates and contemporary practice (eBook, 2006) []
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Public relations : critical debates and contemporary practice

Public relations : critical debates and contemporary practice

Author: Jacquie L'Etang; Magda Pieczka
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Intended for students and practitioners in public relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Public relations.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2006
(DLC) 2005034330
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jacquie L'Etang; Magda Pieczka
ISBN: 9781136764769 1136764763 9780203822449 0203822447
OCLC Number: 823255214
Description: 1 online resource : illustrations
Contents: 1. From propaganda to discourse (and back again) : truth, power, the public interest and public relations / Kay Weaver, Judy Motion and Juliet Roper --
2. Public relations and propaganda : conceptual issues, methodological problems, and public relations discourse / Jacquie L'Etang --
3. Challenging unreliable narrators : writing and public relations / Anne Surma --
4. Relationships, transparency, and evaluation : the implications for public relations / Julia Jahansoozi --
5. Active voices / Kristin Demetrious --
6. An intellectual history of German public relations / Heike Puchan --
7. Public relations and democracy : a Swedish perspective / Larsake Larsson.
Responsibility: edited by Jacquie L'Etang and Magda Pieczka.
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This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an  Read more...


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"Public Relations: Critical Debates and Contemporary Practice is impressively comprehenssive and incisive..." --PsycCRITIQUES

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