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Public relations for management success

Author: Frank William Jefkins
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Series: Routledge library editions., Management ;, volume 37.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Jefkins, Frank.
Public Relations for Management Success.
Milton : Routledge, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank William Jefkins
ISBN: 9780203702611 0203702611 9781351333887 1351333887 9781351333870 1351333879
OCLC Number: 1032723839
Notes: Originally published 1984 by Croom Helm Ltd.
Description: 1 online resource
Contents: Cover; Half Title; Title Page; Copyright Page; Contents; Dedication; Preface; Acknowledgements; 1. A Management View of Public Relations; 2. Public Relations as an Integral Management Function; 3. Tangible Public Relations; 4. The Costs of PR; 5. Planning a PR Programme; 6. Media and Methods; 7. Media Relations Techniques; 8. Special Action Areas of Modern Public Relations; 9. Assessment of Results; 10. PR Professionalism; 11. Setting up a PR Department; Appendix 1: Bibliography; Appendix 2: Addresses of Organisations and Services; Glossary of Abbreviations; Index.
Series Title: Routledge library editions., Management ;, volume 37.
Responsibility: Frank Jefkins.

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