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Public relations planning : a strategic approach

Author: Edward T Vieira, Jr.
Publisher: New York : Routledge, Taylor & Francis Group, 2019. ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This volume provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge  Read more...
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Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Edward T Vieira, Jr.
ISBN: 1138105171 9781138105171 9781138105164 1138105163
OCLC Number: 1081002471
Target Audience: Specialized.
Description: xxvii, 528 pages : illustrations ; 23 cm
Responsibility: Edward T. Vieira, Jr.

Abstract:

This volume provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.

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