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Public relations strategy

Author: Sandra Oliver; Chartered Institute of Public Relations.
Publisher: London ; Philadelphia : Kogan Page/CIPR, 2010.
Series: PR in practice series.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Summary:
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Oliver, Sandra.
Public relations strategy.
London ; Philadelphia : Kogan Page/CIPR, 2010
(DLC) 2009020214
(OCoLC)327637300
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sandra Oliver; Chartered Institute of Public Relations.
ISBN: 9780749458652 0749458658 1282466267 9781282466265 9786612466267 661246626X
OCLC Number: 593240054
Language Note: English.
Description: 1 online resource (xvi, 188 pages) : illustrations
Contents: Half title page; Series page; Title page; Copyright; Table of contents; List of figures and tables; Foreword; Preface; Acknowledgements; Chapter 1 NOT 'JUST' PUBLIC RELATIONS: PR strategy in a management context; Chapter 2 PR'S PLACE ON THE BOARD: A core governance role; Chapter 3 REPUTATION MANAGEMENT: A celebrity-driven society; Chapter 4 INTERNAL COMMUNICATION AND PR: Employees as ambassadors; Chapter 5 BEYOND 'CUSTOMER IS KING': Sales and marketing promotion; Chapter 6 MEDIA RELATIONS: A borderless world view; Chapter 7 RESEARCH METHODS: Measures and motives.
Series Title: PR in practice series.
Responsibility: Sandra Oliver.
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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.  Read more...

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<http:\/\/www.worldcat.org\/oclc\/593240054<\/a>> # Public relations strategy<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a>, schema:MediaObject<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"593240054<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Place\/philadelphia<\/a>> ; # Philadelphia<\/span>\n\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Warning: This malformed URI has been treated as a string - \'http:\/\/images.contentreserve.com\/ImageType-100\/1192-1\/{A2C48E8C-0BC6-4E9B-92F2-42B8DB5505BA}Img100.jpg\'<\/span>\" ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1082907<\/a>> ; # Public relations--Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/659.2\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Topic\/business_&_economics_public_relations<\/a>> ; # BUSINESS & ECONOMICS--Public Relations<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Topic\/public_relations_management<\/a>> ; # Public relations--Management<\/span>\n\u00A0\u00A0\u00A0\nschema:bookEdition<\/a> \"3rd ed.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/153477103<\/a>> ; # Chartered Institute of Public Relations.<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/165050733<\/a>> ; # Sandra Oliver<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. 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<http:\/\/dbpedia.org\/resource\/London<\/a>> # London<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"London<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/dewey.info\/class\/659.2\/e22\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Agent\/kogan_page_cipr<\/a>> # Kogan Page\/CIPR<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Kogan Page\/CIPR<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Place\/philadelphia<\/a>> # Philadelphia<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Philadelphia<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Series\/pr_in_practice_series<\/a>> # PR in practice series.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/593240054<\/a>> ; # Public relations strategy<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"PR in practice series.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"PR in practice series<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Topic\/business_&_economics_public_relations<\/a>> # BUSINESS & ECONOMICS--Public Relations<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Public Relations<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Topic\/public_relations_management<\/a>> # Public relations--Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85108753<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations--Management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1082907<\/a>> # Public relations--Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations--Management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/153477103<\/a>> # Chartered Institute of Public Relations.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Chartered Institute of Public Relations.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/165050733<\/a>> # Sandra Oliver<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Oliver<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Sandra<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sandra Oliver<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/worldcat.org\/isbn\/9786612466267<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"661246626X<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9786612466267<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/oclc\/327637300<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Public relations strategy.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/593240054<\/a>> ; # Public relations strategy<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/www.worldcat.org\/title\/-\/oclc\/593240054#PublicationEvent\/london_philadelphia_kogan_page_cipr_2010<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Place\/philadelphia<\/a>> ; # Philadelphia<\/span>\n\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/dbpedia.org\/resource\/London<\/a>> ; # London<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1072169#Agent\/kogan_page_cipr<\/a>> ; # Kogan Page\/CIPR<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n