Pushing Cool : big tobacco, racial marketing, and the untold story of the menthol cigarette (Book, 2021) [WorldCat.org]
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Pushing Cool : big tobacco, racial marketing, and the untold story of the menthol cigarette
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Pushing Cool : big tobacco, racial marketing, and the untold story of the menthol cigarette

Author: Keith Wailoo
Publisher: Chicago : University of Chicago Press, 2021. ©2021
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise? Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose menthol brands? Pushing Cool covers the contentious history of the menthol cigarette. It is a story steeped in racial and gendered marketing  Read more...
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Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Keith Wailoo
ISBN: 9780226794136 022679413X
OCLC Number: 1235901895
Description: xiv, 396 pages : illustrations ; 24 cm
Contents: Prologue: Pushers in the city of my youth --
Introduction --
The crooked man: influence, exploitation, and menthol's expanding web --
Selling the menthol sensation --
For people susceptible to cancer anxiety --
Building a black franchise --
Urban hustles and suburban dreams --
Uptown's aftertaste.
Other Titles: Big tobacco, racial marketing, and the untold story of the menthol cigarette
Responsibility: Keith Wailoo.

Abstract:

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted-and how the industry's disturbingly powerful narrative has endured to this day.  Read more...

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"Wailoo examines how the tobacco industry framed Black people as a niche market and the industry's evolution - its secrets, practices, and power. . . . [His] diligent research leaves little room for Read more...

 
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