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Putting your small business on the Web

Author: Maria Langer
Publisher: Berkeley, CA : Peachpit Press, ©2000.
Series: Peachpit guide to webtop publishing.
Edition/Format:   eBook : Document : EnglishView all editions and formats

Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business.  Read more...


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Genre/Form: Electronic books
Electronic book
Additional Physical Format: Print version:
Langer, Maria.
Putting your small business on the Web.
Berkeley, CA : Peachpit Press, ©2000
(DLC) 00709630
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Maria Langer
OCLC Number: 54115580
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xx, 220 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: I. OVERVIEW. 1. Internet Basics. Internet 101. The World Wide Web. Web Usage. Food for Thought.2. What the Web Can-and Can't-Do for You. What the Web Can Do. What the Web Can't Do. Food for Thought.3. What It Costs. Site Design & Construction. Server Setup. Food for Thought.4. Web Hosting Options. ISP Web Hosting. Two Methodologies. Server Co-Location. On-Premises Server. Food for Thought.II. BUILDING YOUR SITE. 5. Site Content. The Bare Minimum. Meeting Your Objectives. Product or Service Details. The Four "A"s. Staff Information. Other Resources. Site Revision Date. Content Responsibility. Keep Information Current. Keep Information Accurate. Respect Copyrights. Food for Thought.6. Interface Elements & Features. Basic Elements. Formatted Text. Hyperlinks. Graphics, Images, & Multimedia Elements. Form-Based Elements & Features . E-Mail Forms. Database Interactivity. Search Capabilities. Guest Book. Other Features. Hit Counters. Online Chat. But Wait-here's More! Food for Thought.7. Site & Page Design. Developing the Right Look. Effective Navigation. Food for Though.8. Saving Money by Doing It Yourself. Building Web Pages: An Overview. Web Authoring Tools & Techniques. Tips for Doing It Right. Food for Thought.9. Working with a Web Designer. Finding a Web Designer. Staying In Control. Communicating Your Needs & Preferences. Dealing with Ownership Issues. Reviewing Work in Progress. If You Lose Control. Food for Thought.III. GOING ONLINE. 10. Uploading Your Site. All about FTP. Uploading & Updating Your Site. Uploading & Updating Your Site. Uploading & Updating Your Site. Uploading & Updating Your Site. Uploading & Updating Your Site. Food for Thought.11. Directing Visitors to Your Site. Promoting Your Site. Getting Found. Food for Thought.12. Maintaining Your Site. Updating Site Content & Features. Keeping Content Fresh. Adding New Content. Adding New Features. Test, Test, Test! Monitoring Usage. Log Analysis Software. What to Look At. Food for Thought. Appendixes.Appendix A: Bibliography. Appendix B: Web Sites & Pages.
Series Title: Peachpit guide to webtop publishing.
Other Titles: Extend your small business reach and boost your profits
Responsibility: Maria Langer.


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