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Quantitative research methods for communication : a hands-on approach

Author: Jason S Wrench
Publisher: New York : Oxford University Press, [2019]
Edition/Format:   Print book : English : Fourth editionView all editions and formats
Summary:
"Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make  Read more...
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Document Type: Book
All Authors / Contributors: Jason S Wrench
ISBN: 9780190861063 0190861061
OCLC Number: 1033576553
Description: xxxvii, 629 pages : illustrations ; 25 cm
Contents: An introduction to communication research --
Empirical research --
Research ethics --
Searching for previous research and American Psychological Association style --
Research structure and literature reviews --
Variables --
Measurement --
Reliability and validity --
Survey research --
Content analysis --
Experimental design --
Sampling methods --
Hypothesis testing --
Descriptive statistics --
Chi-square ([chai]2) test of independence --
Independent samples T tests --
One-way analysis of variance --
Correlation --
Regression --
Presenting research.
Responsibility: Jason S. Wrench, State University of New York at New Paltz ; Candice Thomas-Maddox, Ohio University, Lancaster ; Virginia Peck Richmond, University of Alabama at Birmingham ; James C. McCroskey, University of Alabama at Birmingham.

Abstract:

"Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms." -- Publisher's description

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