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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1143846463 Title: Race, ethnicity, and consumption : a sociological view Author: Patricia Ann Banks Publisher: New York : Routledge, Taylor & Francis Group, 2021. ©2021 ISBN/ISSN: 9781138562608 1138562602 9781138562615 1138562610 OCLC:1143846463

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Race, ethnicity, and consumption : a sociological view

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Race, ethnicity, and consumption : a sociological view

Author:	Patricia Ann Banks
Publisher:	New York : Routledge, Taylor & Francis Group, 2021. ©2021
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Minority consumers. Target marketing. Group identity. View all subjects
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Additional Physical Format:	Online version: Banks, Patricia Ann, Race, ethnicity, and consumption New York City : Routledge Books, 2019. (DLC) 2020011174
Document Type:	Book
All Authors / Contributors:	Patricia Ann Banks Find more information about:
ISBN:	9781138562608 1138562602 9781138562615 1138562610
OCLC Number:	1143846463
Description:	ix, 190 pages : illustrations ; 24 cm
Contents:	Introduction and Overview -- Identity -- Crossing Cultures -- Marketing and Advertising -- Neighborhoods -- Discrimination -- Social Activism
Responsibility:	Patricia A. Banks.

Abstract:

"Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and consumption, race and ethnicity, the economy, and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences, marketing, and the humanities"--

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