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The radio station : broadcast, satellite & internet

Author: Michael C Keith
Publisher: Burlington, Mass. ; Oxford : Focal Press, ©2010.
Edition/Format:   Print book : English : 8th edView all editions and formats
Summary:
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what,  Read more...
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Document Type: Book
All Authors / Contributors: Michael C Keith
ISBN: 9780240811864 0240811860
OCLC Number: 440104950
Notes: Previous edition: 2007.
Description: xvii, 343 pages : illustrations, maps ; 28 cm
Contents: State of the fifth estate --
Station management --
Programming --
Sales --
News --
Research --
Promotion --
Traffic and Billing --
Production --
Engineering --
Consultants and syndicators.
Responsibility: Michael C. Keith.

Abstract:

A guide to the internal workings of radio stations and the radio industry in its various forms. It helps you understand how each job at a radio station is best performed, and how it meshes with those  Read more...

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"As for myself, and I believe the vast majority of my peers, this text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in Read more...

 
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