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Raising consumers : children and the American mass market in the early twentieth century

Author: Lisa Jacobson
Publisher: New York : Columbia University Press, ©2004.
Series: Popular cultures, everyday lives.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an  Read more...
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lisa Jacobson
ISBN: 0231113889 9780231113885 0231113897 9780231113892
OCLC Number: 54536944
Description: xii, 299 pages : illustrations ; 24 cm.
Contents: "Big sales from little folks": the development of juvenile advertising --
From thrift education to consumer training: reforming the child spender --
Heroes of the new consumer age: imagining boy consumers --
Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers --
Revitalizing the American home: playrooms, parenting, and the middle-class child consumer --
Radio clubs and the consolidation of children's consumer culture during the great depression.
Series Title: Popular cultures, everyday lives.
Responsibility: Lisa Jacobson.
More information:

Abstract:

This provocative book examines the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.  Read more...

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Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully...Highly recommended Choice A carefully researched and well-argued discussion of the role of youth Read more...

 
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