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RAPT Industries, Inc.

Author: Andrew M Isaacs; Jihong Sanderson; Richard Velazquez
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The company name RAPT was an acronym for ReActive ion Plasma Technologies, a name that in spite of being cumbersome, accurately described the technology at the core of the new company. So far, RAPT had been a fantastic ride for its founders. Only a year old, the company had attracted the attention of some top industrial partners, raised enough cash for a year or more of operation, and to top it off, had won 1st  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew M Isaacs; Jihong Sanderson; Richard Velazquez
ISBN: 9781526410726 1526410729
OCLC Number: 1017728715
Notes: Originally published in Isaacs, A., Sanderson, J., & Velazquez, R. (2002). RAPT Industries, Inc. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Andrew M. Isaacs, Jihong Sanderson, Richard Velazquez.

Abstract:

The company name RAPT was an acronym for ReActive ion Plasma Technologies, a name that in spite of being cumbersome, accurately described the technology at the core of the new company. So far, RAPT had been a fantastic ride for its founders. Only a year old, the company had attracted the attention of some top industrial partners, raised enough cash for a year or more of operation, and to top it off, had won 1st place in the UC Berkeley Business Plan Competition, besting 65 competitors. Although the companys history up to this point had been a more or less linear path of iterative product development and market validation, RAPT was now facing some critical decisions with respect to its future direction, particularly with regard to funding, markets, and business models.

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