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Reaching audiences worldwide : perspectives of international broadcasting and audience research

Author: Oliver Zöllner
Publisher: Bonn, Germany : CIBAR, ©2003.
Series: CIBAR proceedings, v. 1.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Additional Physical Format: Online version:
Conference on International Broadcasters' Audience Research Services (2001 : Washington, D.C.).
Reaching audiences worldwide.
Bonn, Germany : CIBAR, ©2003
(OCoLC)654740844
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Oliver Zöllner
ISBN: 3932872096 9783932872099
OCLC Number: 56068300
Notes: "Contains some of the presentations given at recent CIBAR conferences in Washington, D.C. (7th-9th November, 2001) and Stockholm (6th-8th November, 2002)"--Page 9.
Description: 131 pages : illustrations ; 21 cm.
Contents: Editor's note --
CIBAR: what it is, how it works / Allen Cooper --
Meeting marketing and program placement needs for research: questionnaire review / James S. Morrow --
How do surveys deal with multiple forms of access? / Colin M. Wilding --
Multi-media measurement. Measuring a broadcaster's total impact / Mark Rhodes --
Reaching difficult to access populations. Audience research, for whom, how and why? / Stephen Hegarty, Haleh Vaziri --
Nigeria: a 'do it yourself' case study. Evaluation of the radio programme Hannu Daya / Graham Mytton --
How our listeners see us. The evolving image and position of Radio Free Europe/Radio Liberty from the Cold War to the present / R. Eugene Parta --
Crises past: InterMedia's experience in supplying research quickly when it counts / David G. Gibson --
Reflections on media research in Muslim societies after 9/11: sense and sensibilities / Haleh Vaziri --
Crises and calamities through the prism of foreign language broadcasts / Valentina Zlobina --
But don't overlook shortwave / Graham Mytton --
Soft or bumpy landings? Explaining stereotypes and prejudices in conjunction with tuning in to international stations / Roland Schürhoff --
Does an 'all-German' TV channel have a market potential in the USA? Results of two surveys for "German TV" / Oliver Zöllner, Alice Buslay-Wiersch, Roland Schürhoff --
Political analysis for professionals and amateurs / Valentina Zlobina.
Series Title: CIBAR proceedings, v. 1.
Other Titles: Perspectives of international broadcasting and audience research
Responsibility: edited by Oliver Zöllner.

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