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The real Coke, the real story

Author: Thomas Oliver
Publisher: New York : Random House, [1986] ©1986
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Thomas Oliver
ISBN: 0394552733 9780394552736
OCLC Number: 13525135
Description: 195 pages ; 25 cm
Contents: They don't make Coke anymore --
How it all began --
Trouble in Atlanta --
The challenge --
Doing things differently --
Coke goes Hollywood --
"Just for the taste of it" --
Project Kansas --
The other guy just blinked --
The deluge --
The second coming.
Responsibility: Thomas Oliver.

Abstract:

In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of druggist John Pemberton. But it was when Robert Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.

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