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The real mad men : the renegades of Madison Avenue and the golden age of advertising Preview this item
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The real mad men : the renegades of Madison Avenue and the golden age of advertising

Author: Andrew Cracknell
Publisher: Philadelphia : Running Press, [2011] ©2011
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
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Genre/Form: Nonfiction
History
Document Type: Book
All Authors / Contributors: Andrew Cracknell
ISBN: 9780762440900 0762440902
OCLC Number: 770370092
Description: 224 pages : illustrations (some color), portraits ; 25 cm
Contents: Foreword / Sir John Hegarty --
How true is Mad men? / Fred Danzig --
Prologue --
The story so far --
A growing respect --
The unlikely hero --
Lighting the touchpaper --
Thinking small --
The word spreads --
Avis v Hertz --
Changing times --
Thinking big --
Women of the Avenue --
Epilogue.
Responsibility: Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig].

Abstract:

Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

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