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Recherche qualitative en marketing : perspective psychoscopique

Author: Paul Pellemans; Jean-Philippe de Moreau; Carole Obsomer
Publisher: Paris ; Bruxelles : De Boeck Université, 1999.
Series: Perspectives marketing.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Paul Pellemans; Jean-Philippe de Moreau; Carole Obsomer
ISBN: 2804131564 9782804131562
OCLC Number: 41933164
Description: 461 p. : ill. ; 24 cm.
Series Title: Perspectives marketing.
Responsibility: Paul Pellemans ; avec la collab. de Jean-Philippe de Moreau et Carole Obsomer.

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Primary Entity

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