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Reconnecting marketing to markets

Author: Luis Araujo; John Finch; Hans Kjellberg
Publisher: Oxford : Oxford University Press, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
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Genre/Form: Electronic books
Document Type: Book
All Authors / Contributors: Luis Araujo; John Finch; Hans Kjellberg
ISBN: 9780199578061 0199578060 9780199578078 0199578079
OCLC Number: 636959082
Description: xv, 275 pages : illustrations ; 24 cm
Contents: Consumption, materiality, and markets / E. Shove and L. Araujo --
Reconnecting marketing to "market-things" : how grocery equipment drove modern consumption (Progressive Grocer, 1929-1959) / F. Cochoy --
Exchanging agencies : the case of NetOnNet / J. Hagberg --
Product tastes, consumer tastes : the purality of qualifications in product development and marketing activities / S. Dubuisson-Quellier --
Governing firms, shaping markets : the role of calculative devices / F. Azimont and L. Araujo --
Markets are trading zones : on the material, cultural, and interpretative dimensions of market encounters / J. Finch and S. Geiger --
Tinkering with market actors : how a business association's practices contribute to dual agency / L. Fries --
The unexpected effects of gas market liberalization : inherited devices and new practices / T. Reverdy --
Marketing on trial : the SAS EuroBonus case / H. Kjellberg --
Trading bads and goods : market practices in Fair Trade retailing / D. Neyland and E. Simakova --
Marketing as an art and science of market framing : commentary / M. Callon --
Connecting to markets : conclusion / L. Araujo, J. Finch, and H. Kjellberg.
Responsibility: edited by Luis Araujo, John Finch, Hans Kjellberg.

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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship  Read more...

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This well-written, empirically grounded collection should be seen as the beginning of a conversation about the relationship between the market and marketing practice, and provides scholars in Read more...

 
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/500060703#Topic\/marketing_social_aspects<\/a>> # Marketing--Social aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing--Social aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/500060703#Topic\/marketingforschung<\/a>> # Marketingforschung<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketingforschung<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/500060703#Topic\/marketingtheorie<\/a>> # Marketingtheorie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketingtheorie<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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