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Record label marketing

Author: Thomas W Hutchison; Amy Macy; Paul Allen
Publisher: Burlington, MA : Focal Press, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas W Hutchison; Amy Macy; Paul Allen
ISBN: 0240807871 9780240807874
OCLC Number: 64388755
Description: xvi, 410 pages : illustrations (some color), maps, facsimiles ; 25 cm
Contents: Marketing concepts and definitions --
Markets, market segmentation and consumer behavior --
The U.S. industry numbers --
Record label operations --
The profit and loss statement --
SoundScan and the music business --
How radio works --
Charts, airplay and promotion --
Publicity of recorded music --
Advertising in the recording industry --
Distribution --
The music retail environment --
Grassroots marketing --
Internet marketing --
Music videos --
The international recording industry --
Tour support and promotional touring --
Special products and special markets --
Marketing research --
The recording industry of the future --
The marketing plan --
DeMand de world over.
Responsibility: Thomas W. Hutchison, Amy Macy, Paul Allen.
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Abstract:

Offers information on corporate marketing processes, combining marketing theory with the real world 'how to' practiced in marketing war rooms. This book introduces the basics of the marketing mix,  Read more...

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"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this Read more...

 
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Primary Entity

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   schema:description "Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing ... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments. * The only book that looks inside the marketing machine of commercial record labels * Presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans * A dedicated website: www.recordlabelmarketing.com offers interactive assignments and updates --Publisher."@en ;
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