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Recruiting a diverse national sample of teens using Facebook advertising

Author: Kayla Knopp
Publisher: London : SAGE Publications Ltd, 2018.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
The Defining the Relationship Study aimed to gather information from teens aged 15 to 17 about their use of "defining the relationship" conversations in their romantic relationships. Very little information existed about defining the relationship talks prior to this research, so this study used an exploratory approach to gather descriptive data about defining the relationship talks. Therefore, it was important to  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kayla Knopp
ISBN: 9781526431820 1526431823
OCLC Number: 1023836169
Description: 1 online resource.
Series Title: SAGE Research Methods., Cases.
Responsibility: Kayla Knopp.

Abstract:

The Defining the Relationship Study aimed to gather information from teens aged 15 to 17 about their use of "defining the relationship" conversations in their romantic relationships. Very little information existed about defining the relationship talks prior to this research, so this study used an exploratory approach to gather descriptive data about defining the relationship talks. Therefore, it was important to recruit a sample that appropriately represented diverse teens across the United States, and I used a variety of strategies to meet that goal. I obtained a waiver of parent permission and used Facebook advertising as an efficient, cost-effective way to reach teens who were interested in participating in this research study; because the vast majority of U.S. teens use Facebook, this method allowed me to recruit a diverse sample of teens from across the United States. I collected data using an online self-report survey that was accessible on a computer, tablet, or smartphone to make the study available to all teens regardless of geographic location or socioeconomic status. To minimize self-selection bias, I used a quota sampling procedure to ensure that we recruited appropriate numbers of participants of relevant demographic identities into the sample. These methods allowed me to obtain a diverse, nationwide sample of 435 teens and to discover new information about the role that defining the relationship talks play in teens' lives.

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