Red Thread Thinking Weaving Together Connections for Brilliant Ideas and Profitable Innovation (Book, 2013) [WorldCat.org]
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Red Thread Thinking Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Author: Debra Kaye; Karen Kelly
Publisher: New York [u.a.] McGraw-Hill Education 2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on  Read more...

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Additional Physical Format: Internetausg.
Document Type: Book
All Authors / Contributors: Debra Kaye; Karen Kelly
ISBN: 9780071808217 0071808213
OCLC Number: 1075952432
Notes: Formerly CIP.
Description: XXII, 248 S. Ill. - illustrations 24 cm
Contents: TABLE OF CONTENTS Prologue: Red Thread ThinkingIntroduction: Innovation is Not Just a Good Idea Red Thread One: Innovation - It's All in Your Head Chapter 1: A Significant Change of Mind Chapter 2: Stop Brainstorming, Take a Shower Red Thread Two: Everything Old Is New Chapter 3: Get Clued In on the Real Story Chapter 4: Stop Crying over Spilt Milk Because the Glass is Still Half Full Chapter 5: They Made It, We Borrow It Red Thread Three: Consumers - The Strangest Animals at the Zoo Chapter 6: We Think, Therefore We Innovate Chapter 7: The Footprint of Behavior and How to Find It Chapter 8: Emotional Memory - The Culture Tattoo Red Thread Four: What You See Is What You Get Chapter 9: Simple is Smarter and Always Will Be Chapter 10: Good Things Come in Great Packages Chapter 11: Draw Me a Story Red Thread Five: The Force of Passion Chapter 12: The Force of PassionEpilogue: Where Innovators Can Take Capitalism
Responsibility: Debra Kaye with Karen Kelly.
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