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Relevant recruiting for online survey participation

Author: Hannah Brenkert-Smith; Katherine Dickinson; Nicholas Flores
Publisher: London : SAGE Publications Ltd, 2018.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
Administering a survey online has a number of practical benefits including lower costs, reductions in paper-use and data entry time, and a faster data collection time period. A significant challenge, however, entails creating and recruiting a relevant sample of respondents with specific characteristics when email lists are unavailable. In this case, we seek to encourage researcher conversation about relevant and  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hannah Brenkert-Smith; Katherine Dickinson; Nicholas Flores
ISBN: 9781526438027 152643802X
OCLC Number: 1023828589
Description: 1 online resource : illustrations.
Series Title: SAGE Research Methods., Cases.
Responsibility: Hannah Brenkert-Smith, Katherine Dickinson, Nicholas Flores.

Abstract:

Administering a survey online has a number of practical benefits including lower costs, reductions in paper-use and data entry time, and a faster data collection time period. A significant challenge, however, entails creating and recruiting a relevant sample of respondents with specific characteristics when email lists are unavailable. In this case, we seek to encourage researcher conversation about relevant and effective recruitment strategies by describing the extensive pretesting process we undertook to develop our survey sampling and recruitment strategy for a study of wildfire mitigation behaviors in Western Colorado. Pretesting response rates varied from 3% to 30%, with the inclusion of a US$2 billion in the recruitment envelope yielding the highest response rate. The actual study subsequently used this approach and resulted in a 35% response rate.

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