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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1038744350 Title: Relevanz von Naming Rights für die identitätsbasierte Markenführung : Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring Author: Fabian Stichnoth Publisher: Wiesbaden Springer Fachmedien Wiesbaden 2018 ISBN/ISSN: 9783658222901 3658222905 OCLC:1038744350

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Relevanz von Naming Rights für die identitätsbasierte Markenführung : Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring

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Relevanz von Naming Rights für die identitätsbasierte Markenführung : Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring

Author:	Fabian Stichnoth
Publisher:	Wiesbaden Springer Fachmedien Wiesbaden 2018
Series:	Innovatives Markenmanagement
Edition/Format:	Computer file : German
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Business. Marketing. Sports / Economic aspects. View all subjects
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Genre/Form:	Hochschulschrift
Additional Physical Format:	Erscheint auch als: Druck-Ausgabe
Material Type:	Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	Fabian Stichnoth Find more information about:
ISBN:	9783658222901 3658222905
OCLC Number:	1038744350
Description:	1 Online-Ressource (XXIV, 279 S. 47 Abb)
Series Title:	Innovatives Markenmanagement
Responsibility:	von Fabian Stichnoth.

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