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Represented : the Black imagemakers who reimagined African American citizenship

Author: Brenna Wynn Greer
Publisher: Philadelphia : University of Pennsylvania Press, [2019]
Series: American business, politics, and society.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke  Read more...
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Genre/Form: History
Named Person: Moss Hyles Kendrix; Gordon Parks; John H Johnson; John H Johnson; Gordon Parks
Document Type: Book
All Authors / Contributors: Brenna Wynn Greer
ISBN: 9780812251432 0812251431
OCLC Number: 1056781533
Description: xiii, 312 pages : illustrations ; 24 cm.
Contents: Preface --
Introduction --
A way in: the public relations of New Deal black citizenship --
A choice weapon: World War II and black propaganda --
Selling progress: Liberia and the early Cold War trade in black markets --
Black appeal: the profits and politics of representing black female sexuality --
A consuming image: the Civil Rights work of marketing black citizenship --
What is a Civil Rights image? --
Notes --
Index --
Acknowledgments.
Series Title: American business, politics, and society.
Responsibility: Brenna Wynn Greer.

Abstract:

Focusing on advertising and public relations guru Moss Kendrix, Ebony publisher John H. Johnson, and Life photographer Gordon Parks, Brenna Wynn Greer chronicles how black capitalists made the market  Read more...

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"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic Read more...

 
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