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The reputable firm : how digitalization of communication is revolutionizing reputation management

Author: Pekka Aula; Jouni Heinonen
Publisher: Cham : Springer, 2016.
Series: Management for professionals
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pekka Aula; Jouni Heinonen
ISBN: 3319220071 9783319220079 9783319220086 331922008X
OCLC Number: 934432004
Description: XII, 214 Seiten : Diagramme ; 235 x 155 mm, 0 g.
Contents: Reputation.- Digital Revolution of Communication.- Towards an Accountable Firm.- The Power of Corporate Purpose.- Extended Culture.- Stakeholders Revised.- Risk of Risks.- Evidence-Based Reputation Management.- The Reputable Firm.
Series Title: Management for professionals
Responsibility: Pekka Aula ; Jouni Heinonen.
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