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The Reputable Firm

Author: Pekka Aula; Jouni Heinonen
Publisher: Cham Springer International Publishing Imprint: Springer 2016
Edition/Format:   Print book : EnglishView all editions and formats
Publication:Management for Professionals
Summary:

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pekka Aula; Jouni Heinonen
ISBN: 9783319220086 331922008X 9783319220079 3319220071
OCLC Number: 961417049
Description: 1 Online-Ressource (XII, 214 pages 26 illustrations, 6 illustrations in color)
Contents: Reputation.- Digital Revolution of Communication.- Towards an Accountable Firm.- The Power of Corporate Purpose.- Extended Culture.- Stakeholders Revised.- Risk of Risks.- Evidence-Based Reputation Management.- The Reputable Firm.
Responsibility: by Pekka Aula, Jouni Heinonen

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