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Reputation Management

Author: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck
Publisher: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011.
Series: Management for Professionals
Edition/Format:   eBook : Document : EnglishView all editions and formats
Publication:Reputation management.
Summary:

This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its  Read more...

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Genre/Form: Elektronisches Buch
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck
ISBN: 9783642192661 3642192661 9783642192654 3642192653
OCLC Number: 755974474
Notes: Business and Economics (Springer-11643).
Description: 1 online resource (Online-Datei.).
Contents: Introduction.- Approaching Corporate Reputation.- Measures and Impacts.- Reputation Management in Practice.- Future Trends of Reputation Management.
Series Title: Management for Professionals
Responsibility: edited by Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck.

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