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Research to revenue : a practical guide to university start-ups

Author: Don Rose; Cam Patterson
Publisher: Chapel Hill : The University of North Carolina Press, [2016] ©2016
Series: Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.
Edition/Format:   eBook : Document : State or province government publication : EnglishView all editions and formats
Summary:
"Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial  Read more...
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Genre/Form: Ressources Internet
Livres numériques
Additional Physical Format: Version imprimée :
Rose, Don, 1960-
Research to revenue
(DLC) 2015028434
(OCoLC)906234449
Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Don Rose; Cam Patterson
ISBN: 9781469625287 1469625288 9781469625270 146962527X
OCLC Number: 987306407
Description: 1 ressource en ligne (x, 336 pages) : illustrations.
Contents: Introduction. Once upon a time ... --
What's in the book --
Commercializing university technology and the role of start-up companies. Technology commercialization --
Start-ups versus licensing to established companies --
Types of university start-ups --
Technology-based university start-ups --
The university start-up : characteristics and context. Anatomy of a start-up company --
The university start-up ecosystem --
Key steps to a start-up. Overview of key steps --
Key step : recognizing the opportunity --
Key step : disclosure to the university --
Key step : filing for intellectual property protection --
Key step : recruiting advisers and mentors --
Key step : developing the business case --
Key step : forming the company --
Key step : building the management team --
Key step : licensing the intellectual property --
Key step : gathering market information --
Key step : defining and refining the business model --
Key step : early-stage marketing --
Key step : writing the business plan --
Key step : raising initial capital --
Key step : finding space --
Key step : raising growth capital --
Key step : developing the product --
Key step : establishing manufacturing --
Key step : engaging the customer : marketing, sales, and business development --
Key step : the exit --
The bumps in the road --
Case studies. Oncotica --
Sensorlogix --
Cylent --
Summary --
Stakeholders' perspectives. The faculty --
Business leaders --
University research administrators.
Series Title: Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.
Responsibility: Don Rose and Cam Patterson.

Abstract:

Presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial  Read more...

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Explore[s] the unique facets of university entrepreneurship, from recognizing when theoretical research can result in practical products to managing conflicts of interest between faculty and Read more...

 
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