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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/988120910 Title: Resistance to innovation : its sources and manifestations Author: Shaul Oreg; Jacob Goldenberg Publisher: Chicago : The University of Chicago Press, 2016. ISBN/ISSN: 9780226632605 0226632601 9780226237329 022623732X OCLC:988120910

  
  

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Resistance to innovation : its sources and manifestations

Author:	Shaul Oreg; Jacob Goldenberg
Publisher:	Chicago : The University of Chicago Press, 2016.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these 'early adopters' comprising only 20% of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organisational behaviour to bear on the attitudes and behaviours of the remaining 80% who resist innovation.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Technological innovations -- Psychological aspects. Technological innovations -- Social aspects.
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