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Restaurant marketing and advertising : for just a few dollars a day

Author: Amy S Jorgensen
Publisher: Ocala, Fla. : Atlantic Pub. Group, ©2003.
Series: Food service professionals guide to, 3.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy S Jorgensen
ISBN: 9781601380999 1601380992
OCLC Number: 1034670567
Notes: Includes index.
Description: 1 online resource (140 pages : illustrations)
Contents: Customers for Life --
Take Care of Your Guests --
And Your Sales Will Take Care of Themselves! --
Guest Expectations --
The Specifics --
Delight Your Guests --
Show Your Customers that You Care --
Offer Something Extra --
Create a Loyal Patron Program (LPP) --
Extra Tips for Converting Casual Customers Into Loyal Patrons --
Marketing the Menu --
Food/Menu Marketing --
Beverage/Menu Marketing --
Menu Presentation --
Menu Adaptations --
Menu Service Options --
Your Staff is Your Best Asset --
Hiring --
Your Staff Determines the Success of Your Restaurant --
Training Your Staff to Sell --
Keep Staff Informed --
Extra Tips for Making the Most of Your Staff --
Encourage Servers to Anticipate Customers' Needs --
The Competition --
Stay One Step Ahead --
Evaluate Your Restaurant's Performance --
Provide Hospitality --
Not Just Service --
How to Handle Complaints Better Than the Competition --
Discounts --
Promoting Your Restaurant --
Word of Mouth --
Getting to Know Your Guests --
Market Yourself and Your Restaurant --
Exceptional Service --
One of Your Best Marketing Tools --
Happy Hour --
Lunch-Hour Opportunities --
Special Occasions --
Promotions, Promotions, Promotions --
Create a Fun "Event" --
Marketing Your Restaurant to Kids, Parents and Families --
Kid-Friendly Ideas --
A Space of Their Own --
Using the School --
External Marketing --
Your Restaurant is Different --
Get the Message Across! --
External Marketing --
Advertising Essentials --
Advertising Specifics --
Technology --
Sales Materials --
Create a Mailing List --
Extra Tips for External Marketing --
Publicity --
Holiday Festivities and Special Occasions --
Other Unusual Occasions --
Miscellaneous (But Marvelous) Marketing Tips! --
Future Success.
Series Title: Food service professionals guide to, 3.
Responsibility: by Amy S. Jorgensen.
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