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Restoring consumer sovereignty : how markets manipulate us and what the law can do about it

Author: Adrian Künzler
Publisher: New York, NY : Oxford University Press, 2017.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
This work explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective to enable the reader to understand the complexity of individual decision-making, so that legal policy can create  Read more...
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Additional Physical Format: Print:
Künzler, Adrian.
Restoring consumer sovereignty.
2017
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Adrian Künzler
ISBN: 9780190698607 0190698608
OCLC Number: 1023090318
Target Audience: Specialized.
Description: 1 online resource
Contents: Preface and AcknowledgmentsIntroductionA. A Brief History of AdvertisingB. The Dilution Prevention Problem C. The Restoration of Consumer Sovereignty D. The Foundations of Distributed Capitalism Clarification of Terms and Scope Part One: The Dilution Prevention Problem 1 Abiding IssuesA. Perplexities of Economic Discourse B. Three Recurrent Themes C. Demarcation 2 Argumentation of the Courts and Contemporary Legal Scholarship A. The Free Riding Hypothesis B. Antitrust as Dilution LawC. Intellectual Property as Dilution LawConclusion Part Two: The Restoration of Consumer Sovereignty 3 Making Behavioralism Work A. The Revealed Preferences Principle Reexamined B. The External Incentives Paradigm Reexamined C. Lessons for the Promotion of Progress 4 Fashioning Consumer Cognitive Capability A. Incorporating the Manipulation of Consumer Preferences into Market Regulatory Theory B. The Consumer as Culturally Situated Actor: A Reinvigorated Role for Antitrust and Intellectual Property Law C. The Construction of Consumption Conclusion Part Three: The Foundations of Distributed Capitalism 5 Open Approaches to Promoting Innovation and Economic Growth A. Open Source and Commons-Based Peer Production B. Intellectual Property Law's 'Negative Space' C. Spillover Effects and Modern Infrastructure EconomicsD. The Rise of Collaborative Consumption6 From Market Access to Cumulative Innovation A. The Market Access Doctrine in Antitrust and Intellectual Property Law B. Dissatisfaction with the Market Access Test C. The Puzzling Persistence of the Market Access Paradigm D. An Independent Function for Market Access ConclusionSummary of Results A. Bifurcated Markets B. Inclusive Property and Creative ConsumptionC. The Supremacy of Consumer Sovereignty BibliographyTable of CasesIndex
Responsibility: Adrian Kuenzler.
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Abstract:

This work explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.

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Adrian Kuenzler has written a subtle, idea-packed book uniting key strains of modern antitrust and intellectual property thinking. He challenges the conventional wisdom in antitrust law by drawing Read more...

 
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