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Retail marketing management

Author: David Walters; David White
Publisher: Basingstoke : Macmillan, 1987.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic  Read more...

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Document Type: Book
All Authors / Contributors: David Walters; David White
ISBN: 0333428153 9780333428153
OCLC Number: 14242731
Notes: Includes index.
Description: [256]p ; 22cm.
Contents: List of Figures - List of Tables - List of Plates - Preface - The Environment of Retail Marketing - Retailing Strategy and the Role of Retail Marketing in Strategic Decisions - The Retail Marketing Mix - Customer Analysis and Market Segmentation - Financial Appraisal for Retail Marketing Decisions - Merchandise Management: Marketing Considerations - Merchandise Management: Financial Considerations - Pricing in the Retail Marketing Mix - Advertising in the Retail Marketing Mix - Managing the Supply Chain - Creating the Retail Environment - Research Issues in Retail Marketing Decisions - Index
Responsibility: David Walters and David White.

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