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Rethinking communication in social business : how re-modeling communication keeps companies both social and entrepreneurial

Author: Craig E Mattson
Publisher: Lanham : Lexington Books, 2018.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially  Read more...

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Additional Physical Format: Ebook version :
Document Type: Book
All Authors / Contributors: Craig E Mattson
ISBN: 9781498555906 149855590X
OCLC Number: 1064596310
Description: 1 volume ; 23 cm
Contents: Introduction: on making do and making good --
How to tell the company story (to share its mode) --
How to raise awareness (to create attendance) --
How to address complex audiences (to speed circulation) --
How to give a gift (to make a public) --
Epilogue: on being entrepreneurial with the social --
Bibliography --
Index --
About the author.
Responsibility: Craig E. Mattson.

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Mattson highlights the imperative for social enterprises of all shapes, sizes, and structures to communicate not just how effective they are, but to also communicate it in an effective way. Social Read more...

 
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