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Rethinking communication in social business : how re-modeling communication keeps companies social and entrepreneurial

Author: Craig E Mattson
Publisher: Lanham, Maryland : Lexington Books, [2018]
Series: Lexington studies in contemporary rhetoric.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen--everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors--whose business-focused approach to social problems is not merely additive but integral to their missions. These companies  Read more...
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Additional Physical Format: Online version:
Mattson, Craig E., author.
Rethinking communication in social business
Lanham : Lexington Books, [2018]
(DLC) 2018026923
Document Type: Book
All Authors / Contributors: Craig E Mattson
ISBN: 9781498555906 149855590X
OCLC Number: 1032360096
Description: ix, 199 pages ; 24 cm.
Contents: Introduction: on making do and making good --
How to tell the company story (to share its mode) --
How to raise awareness (to create attendance) --
How to address complex audiences (to speed circulation) --
How to give a gift (to make a public) --
Epilogue: on being entrepreneurial with the social --
Bibliography --
Index --
About the author.
Series Title: Lexington studies in contemporary rhetoric.
Responsibility: Craig E. Mattson.

Abstract:

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially  Read more...

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Mattson highlights the imperative for social enterprises of all shapes, sizes, and structures to communicate not just how effective they are, but to also communicate it in an effective way. Social Read more...

 
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