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Rhetorical and critical approaches to public relations

Author: Elizabeth L Toth; Robert Lawrence Heath
Publisher: Hillsdale : Lawrence Erlbaum Associates, 1992.
Series: Communication textbook series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical  Read more...

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Document Type: Book
All Authors / Contributors: Elizabeth L Toth; Robert Lawrence Heath
ISBN: 0805804706 9780805804706
OCLC Number: 954512143
Description: XVI, 330 p. ; 25 cm.
Contents: Contents: Part I:An Overview. E.L. Toth, The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Systems Perspectives. R.L. Heath, The Wrangle in the Marketplace: A Rhetorical Perspective of Public Relations. R.L. Heath, Critical Perspectives on Public Relations. Part II:Toward a Critical Method for Assessing Public Relations. L.A. Grunig, Toward the Philosophy of Public Relations. D.M. Berg, S. Robb, Crisis Management and the "Paradigm Case." R. Pearson, Perspectives on Public Relations History. O.H. Gandy, Jr., Public Relations and Public Policy: The Structuration of Dominance in the Information Age. G. Cheney, The Corporate Person (Re)Presents Itself. Part III:An Examination of the Practice of Public Relations. C. Conrad, Corporate Communication and Control. G.N.G. Dionisopoulos, S.R. Goldzwig, The Automic Power Industry and the NEW Woman. J.S. Measell, Trade Associations: Whose Voice? Whose Vice? C.M. Condit, D.M. Condit, Smoking OR Health: Incremental Erosion as a Public Interest Group Strategy. N. Trujillo, White Knights, Poker Games, and the Invasion of the Carpetbaggers: Interpreting the Sale of a Professional Sports Franchise. W.M. Porter, The Environment and the Oil Company: A Semiotic Analysis of Chevron's "People Do" Commercials. D.M. Bostdorff, "The Decision Is Yours" Campaign: Planned Parenthood's Character-Istic Argument of Moral Virtue. R.L. Heath, Visions of Critical Studies of Public Relations.
Series Title: Communication textbook series.
Responsibility: edited by Elizabeth L. Toth, Robert L. Heath.

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