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The rise of neoliberal feminism

Author: Catherine Rottenberg
Publisher: New York, NY : Oxford University Press, [2018]
Series: Heretical thought.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From Hillary Clinton to Ivanka Trump and from Emma Watson all the way to Beyonce, more and more high-powered women are unabashedly identifying as feminists in the mainstream media. In the past few years feminism has indeed gained increasing visibility and even urgency. Yet, in her analysis of recent bestselling feminist manifestos, well-trafficked mommy blogs, and television series such as The Good Wife, Catherine  Read more...
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Additional Physical Format: Online version:
Rottenberg, Catherine.
Rise of neoliberal feminism.
New York : Oxford University Press, [2018]
(DLC) 2018012225
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Catherine Rottenberg
ISBN: 9780190901226 0190901225 9780197523773 0197523773
OCLC Number: 1028585309
Awards: Winner of Popular Culture Association Emily Toth Award Honorable Mention.
Description: xviii, 239 pages : illustrations ; 22 cm.
Contents: Introduction: feminism in neoliberal times --
How superwoman became balanced --
The neoliberal feminist --
Neoliberal futurity and generic human capital --
Back from the future : turning to the "here and now" --
Feminist convergences --
Reclaiming feminism --
Notes --
Bibliography --
Index.
Series Title: Heretical thought.
Responsibility: Catherine Rottenberg.
More information:

Abstract:

From Hillary Clinton to Ivanka Trump and from Emma Watson all the way to Beyonce, more and more high-powered women are unabashedly identifying as feminists in the mainstream media. In the past few years feminism has indeed gained increasing visibility and even urgency. Yet, in her analysis of recent bestselling feminist manifestos, well-trafficked mommy blogs, and television series such as The Good Wife, Catherine Rottenberg reveals that a particular variant of feminism-which she calls neoliberal feminism-has come to dominate the cultural landscape, one that is not interested in a mass women's movement or struggles for social justice. Rather, this feminism has introduced the notion of a happy work-family balance into the popular imagination, while transforming balance into a feminist ideal. So-called "aspirational women" are now exhorted to focus on cultivating a felicitous equilibrium between their child-rearing responsibilities and their professional goals, and thus to abandon key goals that have historically informed feminism, including equal rights and liberation. Rottenberg maintains that because neoliberalism reduces everything to market calculations it actually needs feminism in order to "solve" thorny issues related to reproduction and care. She goes on to show how women of color and poor and immigrant women most often serve as the unacknowledged care-workers who enable professional women to strive toward balance, arguing that neoliberal feminism legitimates the exploitation of the vast majority of women while disarticulating any kind of structural critique. It is not surprising, then, that this new feminist discourse has increasingly dovetailedwith conservative forces. In Europe, gender parity has been used by Marine Le Pen and Geert Wilders to further racist, anti-immigrant agendas, while in the United States, women's rights has been invoked to justify interventions in countries with majority Muslim populations. And though campaigns such as the #MeToo and #TimesUp appear to be shifting the discussion, given our frightening neoliberal reality, these movements are currently insufficient. Rottenberg therefore concludes by raising urgent questions about how we can successfully reorient and reclaim feminism as a social justice movement.

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"For a relatively short book, there is a lot in The Rise of Neoliberal Feminism. Rottenberg turns her analytical eye to a range of cultural products, from the "have it all" privileged musings of Read more...

 
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