Rise of rural consumers in developing countries : harvesting 3 billion aspirations (Book, 2016) [WorldCat.org]
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Rise of rural consumers in developing countries : harvesting 3 billion aspirations

Author: Vijay Mahajan
Publisher: New Delhi : SAGE-Response, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

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Additional Physical Format: Ebook version :
Document Type: Book
All Authors / Contributors: Vijay Mahajan
ISBN: 9789386042323 9386042320
OCLC Number: 1062346826
Description: 1 volume
Contents: Foreword by A. Didar Singh and Nirankar SaxenaPreface: A Rural OdysseyAcknowledgementsRECOGNIZING THE RURAL OPPORTUNITYThe Rural Consumer OpportunityPlanting the Seeds of Prosperity in the Rural WorldThe Influence of Religion in the Emerging Rural WorldGROWING AND REAPING RURAL OPPORTUNITYGrowing Consumers in Emerging Rural MarketsPlowing New Routes to Rural MarketsSeeding Innovation and Prosperity Through TechnologyHarnessing Innovation to Solve Social ProblemsTHE RURAL CHALLENGESThe End of the Last MileIndex
Responsibility: Vijay Mahajan.

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This is a thought-provoking book, the contents of which must be read, pondered over and acted on by government leaders, policy planners and development experts in the developing world or the global Read more...

 
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