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Risk communication : a mental models approach

Author: M Granger Morgan
Publisher: Cambridge ; New York : Cambridge University Press, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"People today must take decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some of the issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: M Granger Morgan
ISBN: 0521802237 9780521802239 0521002567 9780521002561
OCLC Number: 45575495
Description: xi, 351 pages : illustrations ; 24 cm
Contents: 1. Introduction --
2. Our Mental Models Approach --
3. Creating an Expert Model of the Risk --
4. Mental Models Interviews --
5. Confirmatory Questionnaires --
6. Development and Evaluation of Communications --
7. Case Studies: Applications to Environmental Risks --
8. A Mental Models Approach to HIV/AIDS --
9. Some Concluding Thoughts --
App. A. Brochure on global warming and climate change --
App. B. Brochure on fields from electric power --
App. C. Risk communication materials on HIV/AIDS --
App. D. Sample transcripts of mental model interviews.
Responsibility: M. Granger Morgan [and others].
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Abstract:

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the  Read more...

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'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important Read more...

 
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