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Risk communication : a mental models approach

Author: M Granger Morgan; Ebrary, Inc.
Publisher: Cambridge : Cambridge University Press, 2002.
Edition/Format:   eBook : English : [Online-ausg.]
Summary:
People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and  Read more...
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Additional Physical Format: Erscheint auch als:
Risk communication
Cambridge [u.a.] : Cambridge Univ. Press, 2002
XI, 351 S.
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: M Granger Morgan; Ebrary, Inc.
ISBN: 0521002567 9780521002561 9780511814679 0511814674 9780521802239 0521802237
OCLC Number: 704513462
Reproduction Notes: Online-Ausg. Palo Alto, Calif. ebrary, 2009. online-Ressource.
Description: xi, 351 Seiten : Illustrationen ; 24 cm
Contents: 1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices.
Responsibility: M. Granger Morgan [und weitere].

Abstract:

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the  Read more...

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'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important Read more...

 
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