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Material Type: | Internet resource |
---|---|
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Robert W Price |
ISBN: | 0814471900 9780814471906 0814400000 9780814400005 |
OCLC Number: | 316886081 |
Description: | xi, 292 pages : illustrations ; 24 cm |
Contents: | Introduction: Creating Your Start-Up Strategy -- pt. I. Charting a Course in New Business Venturing Today -- 1. Discussions of Entrepreneurship -- 2. Discussions of the High-Tech Revolution -- 3. Discussions of Risk Capital -- pt. II. Creating and Engineering Your Vision -- 4. New Business Venture Opportunity and Analysis -- 5. Crafting a Winning Business Strategy and Sustainable Competitive Advantage -- 6. Starting with the Right People and Organization -- 7. Gathering and Allocating Critical Capital Resources -- pt. III. Launching and Getting Traction -- 8. Creating Your Market Entry Strategy -- 9. Creating Your Marketing and Sales Strategies -- 10. Managing the Rapidly Growing Venture. |
Responsibility: | Robert W. Price. |
More information: |
Abstract:
In order to survive in uncertain environments, entrepreneurs need a focused "path to profitability." This title aims to provide the necessary tools for both the new and experienced entrepreneur to stay on course and succeed. It shows how to identify the value drivers in business and communicate them throughout your organization and to investors.
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