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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde

Author: Gwen Kaufmann
Publisher: Wiesbaden : Dt. Univ.-Verl., 2006.
Dissertation: Zugl.: Hamburg, Universiẗat, Diss., 2005.
Series: Gabler Edition Wissenschaft : Marken- und Produktmanagement
Edition/Format:   Thesis/dissertation : Thesis/dissertation : German : 1. AuflView all editions and formats
Publication:Rückwirkungen von Markentransfers auf die Muttermarke.
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Material Type: Thesis/dissertation, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gwen Kaufmann
ISBN: 3835004891 9783835004894
OCLC Number: 162445101
Description: XX, 212 Seiten : Illustrationen, Diagramme.
Series Title: Gabler Edition Wissenschaft : Marken- und Produktmanagement
Responsibility: Gwen Kaufmann.
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