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Rules to break and laws to follow : how your business can beat the crisis of short-termism

Author: Don Peppers; Martha Rogers
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Series: Microsoft executive leadership series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Describes how empowered customers and employees can be great for a business.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Peppers, Don.
Rules to break and laws to follow.
Hoboken, N.J. : John Wiley & Sons, ©2008
(DLC) 2007045706
(OCoLC)166368368
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Don Peppers; Martha Rogers
ISBN: 9780470288023 0470288027 9781118381076 1118381076 1281204269 9781281204264
OCLC Number: 212908368
Notes: Series statement from jacket.
Description: 1 online resource (xvii, 297 pages) : illustrations.
Contents: False Assumptions : A "Perfect Storm" of New Technologies --
Imitation, Circular Mills, and Mythbusting --
Crisis of Short-Termism: The Mother of All Problems --
Questions Every Business Needs to Answer --
Primacy of Customer Trust --
"Value" is the New "Profit" : Jabbing at the Elevator Button in the Stock Market --
Focus only on the Short Term and You'll Lose Sight of the Long Term --
Customers Create Long-Term Value, Too --
The Secret Life of Companies: Short Games --
Take the Money and Run --
Business Models Behaving Badly --
Short-Term Gain, Long-Term Loss --
Stupid Is as Stupid Does --
Customers are a Scarce Resource : Using Up Customers --
Which Do You Choose? Customers or Money? --
Money is Still the Root of All Investment --
What's in Your Budget? --
Re-Thinking Your Whole Business --
In the Long Term, the Good Guys Really Do Win : Reciprocity: The Golden Rule Applied to Customers --
The Man with the Folding Chair --
Does Your Firm Practice Reciprocity? --
Customer Trust is an Antidote to Short-Termism --
Treat Employees the Way You Want Them to Treat Customers --
Increasing the Value of Your Business : Embroider on Your CFO's Pillowcase: Customer Equity --
Ratcheting Up Your Customer Equity --
What Return Are You Getting on Your Customers? --
Value Creators, Value Harvesters, and Value Destroyers --
Getting Credit for Earning Customer Trust --
Culture Rules : Defining and Managing Culture --
Do as I Say, Not as I Do --
Welcome to the "Conceptual Age" --
Galloping Decentralization Means Culture is More Important --
Creating a Culture of Customer Trust --
Hey! There's a Person in There! --
Capitalism Redux: Greed Is Good, But Trust Is Even Better : Reputations Go Online --
Taking the Friction Out of Commerce --
Playing the Ultimatum Game --
Technology Facilitates Reciprocity --
Technology Seen Through the Wrong End of the Telescope --
Customers and Honeybees : Who's on Your Speed-Dial? --
Diverse Connections --
Customer-Inspired Innovation --
Word of Mouth: Business Opportunity? --
Oops! Mistakes Happen: Recovering Lost Trust : Competence Also Required --
Recovering Lost Trust --
Competitive Success Can Harm Trust --
Trust, Competence, and You --
Innovate Or Die : Responding to Change --
Technology, Progress, and Change --
Creating a Climate of Innovation --
Supporting the Lunatic Fringe --
Creativity Cannot Be Commanded --
Order and Chaos : Efficiency Often Undermines Innovation --
3M Loses Its Innovative Mojo, Then Gets Its Groove Back --
Having It Both Ways --
Your Customers Can Help You Strike the Right Balance --
Does Trust Encourage Innovation? --
The Wisdom Of Dissent : Diversity and Variety --
Size Does Matter --
Avoiding Bad Group Decision Making --
Engaged and Enabled : The Power of the Network --
Employee Engagement --
Employees with a Sense of Mission --
Giving Your Employees the Tools and the Power They Need to Create Value --
Leaders Needed --
Inquire Within : The Twelve "Laws To Follow."
Series Title: Microsoft executive leadership series.
Responsibility: Don Peppers, Martha Rogers.
More information:

Abstract:

How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance  Read more...

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"Harnessing the power of connected customers and networked employees is now the key to success and that's what this book is all about." ( Bookviews.com , April 2008)

 
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