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Sales & pitch letters for busy people : time-saving, money-making, ready-to-use letters for any prospect

Author: George Sheldon
Publisher: Franklin Lakes, NJ : Career Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George Sheldon
ISBN: 9781564149527 1564149528
OCLC Number: 144772282
Notes: Includes index.
Description: 283 pages : illustrations ; 26 cm + 1 CD-ROM (4 3/4 in.)
Details: System requirements for accompanying CD-ROM: Windows 98; Word; all other requirements are included on the CD.
Contents: What are sales and pitch letters? --
Basic parts of letters --
Formatting basics --
Rules you cannot break --
Improving your prose --
Making your letters better --
Direct selling letters --
Arranging appointments --
Follow up letters --
Sales letters to customers --
Pitch letters --
Special sales, pitch, and marketing documents --
E-mail, faxes, and other electronic delivery --
Using mail merge, contact managers, and other automated systems.
Other Titles: Sales and pitch letters for busy people
Responsibility: George Sheldon.
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