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Salesforce ExactTarget Marketing Cloud FD.

Author: Scott Thomas; Chester Bullock
Publisher: Somerset : John Wiley & Sons, Incorporated, 2017.
Edition/Format:   eBook : Document : English
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thomas, Scott.
Salesforce ExactTarget Marketing Cloud FD.
Somerset : John Wiley & Sons, Incorporated, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Scott Thomas; Chester Bullock
ISBN: 9781119122104 1119122104
OCLC Number: 1007927981
Notes: ""Importing to subscriber attributes""
Description: 1 online resource (363 pages)
Contents: Title Page --
Copyright Page --
Table of Contents --
Introduction --
About This Book --
Foolish Assumptions --
Icons Used in This Book --
Beyond the Book --
Where to Go from Here --
Part 1 Getting Started --
Chapter 1 Introducing the One-to-One Customer Journey --
The Dawn of the Customer Journey --
Early email marketing --
From batch and blast to the highly personalized message --
From two channels to too many to count --
From brand-centric to customer-centric --
The customer journey revolution --
The Importance of the Customer Journey Marketers in todayâ#x80;#x99;s businessesDecisive moments for customers --
Grow the top line --
Data-based insights --
Operating in real-time --
Mastering the metrics that matter --
The journey is the reward --
Defining the Customer Journey --
Start with the basics --
The sticky note exercise --
Mapping it out --
Fulfilling the Customer Journey with Marketing Cloud --
Preparing to use Marketing Cloud --
Getting access to Marketing Cloud --
Chapter 2 Navigating Salesforce Marketing Cloud --
Exploring Marketing Cloud --
Dashboard components Getting help with Marketing CloudAccessing business units --
Accessing Your Apps --
Chapter 3 Administering Marketing Cloud --
Managing Marketing Cloud Users --
Accessing the Users page --
Creating a user account --
Giving an Enterprise 2.0 user access to business units --
Providing Access for Users --
The role of roles in Enterprise 2.0 --
Assigning roles --
Overriding role permissions --
Creating or editing a role --
Securing Marketing Cloud --
Sender and Delivery Profiles and Send Classifications --
Creating a sender profile Creating a delivery profileCreating a send classification --
IP Warm --
Establishing your reputation --
Warming your IP --
Chapter 4 Dashboard Tools --
Using the Calendar --
Calendar event sources --
Creating a calendar event --
Managing Campaigns --
Campaign associations --
Touring the campaign screen --
Creating the campaign --
Adding associations to a campaign --
Tagging a campaign --
Part 2 Utilizing Data --
Chapter 5 Identifying and Preparing Your Data --
Defining Your Data Set --
What data do you have? --
What data do you wish you had? Defining an initial data setDealing with a data shortfall --
Data after a send --
Mapping Your Data to Your Objectives --
Marketing objectives --
Data to fulfill your objectives --
Data objective exercise --
Chapter 6 Establishing Your Data Model --
Understanding Marketing Cloud Data Models --
Subscriber-and-list model --
Relational data model with data extensions --
Which data model will work for you? --
Setting up a subscriber-and-list data model --
Setting up a relational data model --
Getting Data into Marketing Cloud

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