Front cover image for Scanning the business environment

Scanning the business environment

Print Book, English, [1967]
Macmillan, New York, [1967]
xiii, 239 pages illustrations 24 cm.
Scanning and strategic decisions
The scanning process
What external information do managers obtain
Where do managers obtain external information
How do managers obtain external information
Scanning practices in two small firms
Scanning practices in larger firms
Scanning: some practical considerations for top management
Revision of the author's thesis, Harvard University