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La science du shopping : comment le merchandising influence l'achat

Author: Paco Underhill
Publisher: Paris : Village Mondial, ©2004.
Edition/Format:   Print book : FrenchView all editions and formats
Summary:
Analyse du comportement du client dans le commerce de détail. La dynamique et la mécanique du shopping; en quoi l'âge et le genre fait la différence. [SDM].
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Document Type: Book
All Authors / Contributors: Paco Underhill
ISBN: 2744061131 9782744061134
OCLC Number: 154649872
Notes: Trad. de: Why we why.
Description: 256 p. ; 24 cm
Other Titles: Why we buy.
Responsibility: Paco Underhill ; préf. de Michel Gutsatz ; trad. de l'anglais (États-Unis) par Marie-France Pavillet.
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Abstract:

Analyse du comportement du client dans le commerce de détail. La dynamique et la mécanique du shopping; en quoi l'âge et le genre fait la différence. [SDM].

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Linked Data


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    schema:about <http://experiment.worldcat.org/entity/work/data/1152133832#Thing/attitude> ; # ATTITUDE
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