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Scientific Advertising

Author: Claude C Hopkins
Publisher: Newburyport : Dover Publications, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hopkins, Claude C.
Scientific Advertising.
Newburyport : Dover Publications, ©2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Claude C Hopkins
ISBN: 0486843920 9780486843926
OCLC Number: 1120693683
Description: 1 online resource (115 pages)

Abstract:

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Agent\/dover_publications<\/a>> # Dover Publications<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Dover Publications<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Person\/hopkins_claude_c<\/a>> # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Hopkins<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Claude C.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Claude C. Hopkins<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Place\/newburyport<\/a>> # Newburyport<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Newburyport<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Topic\/business<\/a>> # Business<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Business<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Topic\/business_&_economics_advertising_&_promotion<\/a>> # BUSINESS & ECONOMICS--Advertising & Promotion<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Advertising & Promotion<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/worldcat.org\/isbn\/9780486843926<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0486843920<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780486843926<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1120693683<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/1120693683<\/a>> ; # Scientific Advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2020-05-05<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1120693683#PublicationEvent\/newburyport_dover_publications_2019<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Place\/newburyport<\/a>> ; # Newburyport<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Agent\/dover_publications<\/a>> ; # Dover Publications<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2019<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n