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A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists

Author: Richard Hayes; Daniel Grossman
Publisher: New Brunswick : Rutgers University Press, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the  Read more...

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Genre/Form: Guide (Descripteur de forme)
Document Type: Book
All Authors / Contributors: Richard Hayes; Daniel Grossman
ISBN: 0813538572 0813538580 9780813538570 9780813538587
OCLC Number: 289011310
Description: xv, 200 p. : ill. ; 23 cm
Contents: We need to talk --
Hope for the best, prepare for the worst --
Why reporters do what they do --
Do you hear what you're saying? --
Mastering the interview --
A reporter's most trusted source : you --
Choosing the right communication tools --
The scientist as celebrity and activist.
Responsibility: Richard Hayes and Daniel Grossman.

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"This is an invaluable guide for scientists seeking to learn how to better communicate with - and through - the media. The book gives the kind of insight into news operations that will allow Read more...

 
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